Selected Work

A few recent campaigns. Filter by the kind of PR you're looking for.

Top-tier press

Five stories. Every one top tier.

Canadian Cancer Society · Cancer Trials Canada launch

5Earned stories
101Syndicated hits
45MTotal impressions
The Globe and Mail Front news section, print + online
Canadian Press English + French
The Medical Post Dedicated story for physicians

What LPR did

Embargoes · National pitching · Trade press

Influencer + lifestyle

Sold out in the first two weeks.

Pivot Skincare · Brand launch · 2021

15Organic creator posts
107K+Combined follower reach
500+New Instagram followers
The Globe and Mail 3.1M impressions
blogTO 3.5M impressions
ELLE Canada 543K impressions

What LPR did

Gifting · Creator outreach · Fact sheet

Thought leadership

From finance credentials to a national voice.

Joe Canavan · Canavan Capital · Profile management

5.59MTotal impressions
1National op-ed
400+LinkedIn likes
Toronto Star Op-ed · 5.36M impressions
MoneySense Profile · 231K impressions
LinkedIn Ghostwritten post

What LPR did

Key messages · Op-ed ghostwriting · Media training