Hi, I’m Lindsay!

I help brands grow with flexible, fractional PR strategies designed to build trust, increase visibility, and deliver impactful results.

Black and white photo of a woman sitting on a chair, wearing a blazer and pants, smiling with one hand under her chin. Toronto Based Fractional PR Partner, Businesses and PR Agencies, Freelance PR
Circular text logo reading 'Your Fractional PR Partner' in burgundy letters. Toronto Based Fractional PR Partner, Businesses and PR Agencies, Freelance PR

Hi, I’m Lindsay!

I help brands grow with flexible, fractional PR strategies designed to build trust, increase visibility, and deliver impactful results.

Toronto PR Consultation fractional pr services public relations for businesses pr agency media relations expert communications strategy reputation management toronto startups visibility services toronto ontario best pr candian media relations
Toronto PR Consultation fractional pr services public relations for businesses pr agency media relations expert communications strategy reputation management toronto startups visibility services toronto ontario best pr candian media relations

Meet LPR: Your Fractional PR Partner

Circular logo with the text 'Your Fractional PR Partner' in red.

I provide senior level PR support for healthcare, technology, and social impact brands, from startups and scale-ups to enterprises and beyond!

Whether you're a growing company looking to elevate your presence or a PR agency in need of expert hands, I offer flexible, high-impact PR strategy and execution without the overhead of a full-time hire.

Why You Need
PR: Third Party Approval

You can tell people how great your brand is, but when someone else says it? That’s where the magic happens.

PR is what puts you (or your company) on the map as a trusted, credible leader in your space. Whether it’s a TV segment, a news article, or a feature in a top industry publication, third-party validation gives your brand instant authority. It’s not just about getting mentioned; it’s about being recognized as the go-to expert in your field. And that kind of credibility? It drives real growth.

Why You Need PR:
Third Party Approval

You can tell people how great your brand is, but when someone else says it? That’s where the magic happens.

PR is what puts you (or your company) on the map as a trusted, credible leader in your space. Whether it’s a TV segment, a news article, or a feature in a top industry publication, third-party validation gives your brand instant authority. It’s not just about getting mentioned; it’s about being recognized as the go-to expert in your field. And that kind of credibility? It drives real growth.

Close-up of a hand holding a smartphone with a black case, showcasing the camera lenses; the hand is adorned with rings and has light-colored nail polish against a blue background. Toronto Based Fractional PR Partner, Businesses and PR Agencies, Free

Let’s work together

I partner with two types of clients

PR Agencies

PR doesn’t always require a full team to make an impact. Think of me as your plug-and-play PR partner; I offer flexible, expert guidance and work seamlessly with your team to boost strategy and execution to get strong results, without overextending your resources.

  • Each package includes a mix of PR services, tailored to your goals, with the flexibility to adjust as needed.

  • Option 1: $4,000/month for 30 hours

    Option 2: $3,500/month for 25 hours

Businesses

I help brands and founders raise awareness, connect with the right audiences, and build thought leadership. Whether launching or announcing something new, elevating your profile, or refining your market positioning, I bring the expertise to put your name on the map.

  • I’ll create a custom PR package based on your needs and goals, handling the strategy and execution to help grow your brand.

  • Packages start at $150/hour, offering senior-level expertise without the cost of a full agency.

*my promise*

*I work with only five clients at a time, ensuring personalized attention and high-impact results. My flexible retainers let you scale support up or down as needed*

BOOK A FREE CONSULTATION

BOOK A FREE CONSULTATION

BOOK A FREE CONSULTATION

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Toronto PR Consultation fractional pr services public relations for businesses pr agency media relations expert communications strategy reputation management toronto startups visibility services toronto ontario best pr candian media relations

How can I help?

Kind Words

  • Smiling woman with long blonde hair in a business suit.

    I've known Lindsay for years, from when she started in real estate PR to when transitioned to the world of tech and healthcare. Lindsay is easily one of the most enthusiastic, dedicated, meticulous people I've ever met. She cares deeply about the work that she does, and she has a huge passion for healthcare. She stands out in a pile. I know she'd be an incredible addition to any team, no matter the size of the project.

    Erin Bury, Co-Founder & CEO at Willful

  • Smiling woman with long brown hair wearing a blue blazer in a bright room with large windows.

    Lindsay is a true professional with a passion and talent for driving PR opportunities for healthcare brands. As the CEO of a mental health company, I was impressed with Lindsay's visionary ideas to elevate our brand, aligned with our vision and values, and her ability to execute these ideas effectively to achieve media opportunities that championed our goals. She is passionate about impact-driven work and appreciates the nuances that can arise in the healthcare space, making her an expert advisor. She is responsive and resourceful, stays calm under pressure, and takes pride in ensuring the client is happy. Lindsay has strong relationships in the industry, gives back to her community through philanthropic advisory and board work, and she goes the extra mile in all she does. I wholeheartedly recommend working with Lindsay and I'm thankful to have her in my corner for her expertise and a good gut check. She has the ability to give candid feedback in a way that elevates her clients and ensures they are well set up for success. I'm grateful to be one of them and know she will continue to thrive in everything she does.

    Megan Rafuse, CEO & Co-Founder at Shift Collab

  • Lindsay is an incredibly reliable, efficient, and effective publicist. She truly helped get the word out about our product, notably including landing us a fabulous feature in BlogTO which doubled our Instagram following and made us sell out of our bundles. She is also very kind and a pleasure to communicate with. I would work with Lindsay again in a heartbeat, for any size brand or project.

    Emma Freed Berg, Founding Member at Pivot Skincare

  • Person with long brown hair inside a circular frame with text reading 'AHP 40 Under 40' on a gradient purple background.

    Lindsay's proactive and imaginative approach to public relations has been invaluable. She has excelled in advancing Breast Cancer Canada's advocacy efforts and skillfully bridging the gap between lifestyle and research. Lindsay has a talent for navigating complex situations with genuine empathy and compassion. It is truly admirable! I am deeply grateful for her leadership and the significant progress she has driven through her exceptional dedication, candor, and professionalism.

    Angela Marlatt, VP Advocacy at Breast Cancer Canada

  • A person in business attire standing indoors with a window and plants in the background.

    I don't generally recommend people, but I have to say, Lindsay is an incredibly passionate, enthusiastic, and resourceful PR manager. She worked tirelessly on our efforts, and was always coming with interesting and creative ideas. She would be the ideal PR leader in any firm.

    Myron Genyk, GOO & CFO at LongPoint Asset Management Inc.

  • Smiling person with blonde hair wearing a gray top and necklace, against a light background.

    I assisted in hiring Lindsay in 2016 at Aerial Communications Group and never looked back. Detail oriented, driven and inquisitive, Lindsay completes a team atmosphere with her dynamic energy and "on it" attitude. She has developed exceptional knowledge and skills around client and media relations, PR strategy, and digital strategy and management with high profile brands and celebrity clients like Nobu Hospitality, Robert DeNiro, Kimpton Hotels & Restaurants, Tony Hawk and the Las Vegas Convention and Visitors Authority, to name a few. She is unafraid and excited by a challenge and takes all tasks and opportunities seriously, big or small. She is particularly standout at event planning and management, running all aspects with great success from top to bottom. I miss having her on the team daily and hope to have the opportunity to professionally cross paths again soon.

    Rachelle Stark, Senior Account Director at Aerial Communications Group

  • Smiling woman with curly hair wearing a white shirt and necklaces, resting her chin on her hand.

    My business partner Jessica and I recently worked with Lindsay who volunteered on a few projects to promote our business, She's on Top, and also expand our membership. Our experience with Lindsay went above and beyond our expectations. Not only are her knowledge and skills around social media strategy, digital strategy and PR exceptional, but her attention to detail was off the charts. Among other things she set up our first Hopin panel event which was a big success. From start to finish she made sure everything was in place and that the event ran smoothly. Her positive attitude and insights were invaluable.

    Tracy Hornik, Co-Founder at She's On Top

Woman smiling, blonde hair, black blazer, light background

“Lindsay is easily one of the most enthusiastic, dedicated, meticulous people I’ve ever met.”

Erin Bury, Co-Founder & CEO at Willful

  • I’ve known Lindsay for years, from when she started in real estate PR to when she transitioned to the world of tech and healthcare. Lindsay is easily one of the most enthusiastic, dedicated, meticulous people I’ve ever met. She cares deeply about the work that she does, and she has a huge passion for healthcare. She stands out in a pile. I know she’d be an incredible addition to any team, no matter the size of the project.

A person featured in a circular graphic with the text 'AHP 40 Under 40' around the edge. The background is purple.

“Lindsay’s proactive and imaginative approach to public relations has been invaluable.”

Angela Marlatt,
VP Advocacy at Breast Cancer Canada

  • Lindsay’s proactive and imaginative approach to public relations has been invaluable. She has excelled in advancing Breast Cancer Canada's advocacy efforts and skillfully bridging the gap between lifestyle and research. Lindsay has a talent for navigating complex situations with genuine empathy and compassion. It is truly admirable! I am deeply grateful for her leadership and the significant progress she has driven through her exceptional dedication, candor, and professionalism.

Man in a formal suit standing in an office setting with plants and a window in the background.

“Lindsay is an incredibly passionate, enthusiastic, and resourceful PR manager”

Myron Genyk,
COO & CFO at LongPoint Asset Management

  • I don't generally recommend people on LinkedIn, but I have to say, Lindsay is an incredibly passionate, enthusiastic, and resourceful PR manager. She worked tirelessly on our efforts, and was always coming with interesting and creative ideas. She would be the ideal PR leader in any firm.

“Detail oriented, driven and inquisitive, Lindsay completes a team atmosphere with her dynamic energy.”

Person with blonde hair wearing a gray tank top and a necklace, smiling at the camera.

Rachelle Stark, Senior Account Director at Aerial Communications Group

  • I assisted in hiring Lindsay in 2016 at Aerial Communications Group and never looked back. Detail oriented, driven and inquisitive, Lindsay completes a team atmosphere with her dynamic energy and "on it" attitude. She has developed exceptional knowledge and skills around client and media relations, PR strategy, and digital strategy and management with high profile brands and celebrity clients like Nobu Hospitality, Robert DeNiro, Kimpton Hotels & Restaurants, Tony Hawk and the Las Vegas Convention and Visitors Authority, to name a few. She is unafraid and excited by a challenge and takes all tasks and opportunities seriously, big or small. She is particularly standout at event planning and management, running all aspects with great success from top to bottom. I miss having her on the team daily and hope to have the opportunity to professionally cross paths again soon.

“Our experience with Lindsay went above and beyond our expectations”

A woman with curly blonde hair wearing a white blouse, necklace, and rings, touching her chin and smiling.

Tracy Hornik, Co-Founder at She’s On Top

  • My business partner Jessica and I recently worked with Lindsay who volunteered on a few projects to promote our business, She’s on Top, and also expand our membership. Our experience with Lindsay went above and beyond our expectations. Not only are her knowledge and skills around social media strategy, digital strategy and PR exceptional, but her attention to detail was off the charts. Among other things she set up our first Hopin panel event which was a big success. From start to finish she made sure everything was in place and that the event ran smoothly. Her positive attitude and insights were invaluable.

Smiling woman in blue blazer standing by a window

“Lindsay is a true professional with a passion and talent for driving PR opportunities for healthcare brands.”

Megan Rafuse
CEO & Founder at Shift Collab

  • Lindsay is a true professional with a passion and talent for driving PR opportunities for healthcare brands. As the CEO of a mental health company, I was impressed with Lindsay's visionary ideas to elevate our brand, aligned with our vision and values, and her ability to execute these ideas effectively to achieve media opportunities that championed our goals. She is passionate about impact-driven work and appreciates the nuances that can arise in the healthcare space, making her an expert advisor. She is responsive and resourceful, stays calm under pressure, and takes pride in ensuring the client is happy. Lindsay has strong relationships in the industry, gives back to her community through philanthropic advisory and board work, and she goes the extra mile in all she does. I wholeheartedly recommend working with Lindsay and I'm thankful to have her in my corner for her expertise and a good gut check. She has the ability to give candid feedback in a way that elevates her clients and ensures they are well set up for success. I'm grateful to be one of them and know she will continue to thrive in everything she does.

Black and white photo of a woman in a sequined dress, facing sideways.

“Lindsay is an incredibly reliable, efficient, and effective publicist”

Emma Freed Berg, Founding Member at Pivot Skincare

  • Lindsay is an incredibly reliable, efficient, and effective publicist. She truly helped get the word out about our product, notably including landing us a fabulous feature in BlogTO which doubled our Instagram following and made us sell out of our bundles. She is also very kind and a pleasure to communicate with. I would work with Lindsay again in a heartbeat, for any size brand or project.

Black and white portrait of a smiling woman with long hair, wearing a dark jacket and jewelry, resting her chin on her hand.

GET IN TOUCH

GET IN TOUCH

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